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Code Commerce Travel Tips


September 13 and 14, 2017


Day One: Industria
775 Washington Street, New York, NY 10014

Day Two :

On-Location with Code Commerce

Amazon Prime Now Fulfillment Center
7 W 34th St, New York, NY 10001 (btwn 5th and 6th Ave)

Eataly Flatiron
200 5th Ave, New York, NY 10010 (use 23rd Street Entrance)

Nike SoHo Store
529 Broadway, New York, NY 10012 (btwn Prince & Spring)

Warby Parker Flagship Store
121 Greene St, New York, NY 10012 (btwn Prince & W Houston)

Red Antler
20 Jay Street Suite 420 Brooklyn, NY 11201

General Session

10 Hudson Yards
501 West 30th Street
New York, NY 10001



Registration: All attendees must be pre-registered for the conference to guarantee admission. Please bring a photo ID with you to the registration desk. Upon arriving on-site, you will receive an access badge. Please wear your badge at all times for security reasons.

Wi-Fi: Complimentary Wi-Fi will be available on-site. You will receive the password when you check in.

Luggage: We are not able to offer on-site luggage storage for liability reasons, so we encourage you to use the hotel bell desk where you are staying, prior to arrival.

Dress Code: Attire for all conference activities and social functions will be casual. For Day Two site visits, we recommend that you wear comfortable walking shoes.


Below is a preliminary outline of the schedule for this year’s conference.

A detailed conference agenda will be digitally distributed to all registered attendees through the Code Commerce event app a few days before the conference begins.

Wednesday, September 13, 2017

8:00 a.m. - 7:00 p.m.
Registration Open
8:00 a.m. - 9:00 a.m.
9:00 a.m. - 1:30 p.m.
General Session
1:30 p.m. - 2:45 p.m.
2:45 p.m. - 5:30 p.m.
General Session
5:30 p.m. - 6:45 p.m.
Cocktail Reception

Thursday, September 14, 2017
and Hudson Yards

9:15 a.m. - 10:45 a.m.
On-Location: Red Antler
9:30 a.m. - 11:00 a.m.
On-Locations: Amazon Prime Now, Eataly, Nike and Warby Parker
11:30 a.m. - 12:30 p.m.
Hudson Yards: General Session
12:30 p.m. - 1:30 p.m.
Hudson Yards: Lunch
1:30 p.m. - 2:05 p.m.
Hudson Yards: General Session

On-Location at Code Commerce

Code Commerce attendees had the opportunity to choose an On-Location at a popular New York City brand or retailer. This gave attendees an inside look at the behind-the-scenes operations and the opportunity to go deep into design, logistics and omnichannel efficiencies. On-Locations showcased how these companies balance the daily demands of today’s consumer with bets on the technologies that will shape the retail experiences of tomorrow. Each tour included a Q&A with the business leaders who make the magic happen.

Eataly Flatiron District

Eataly, New York City’s awe-inspiring food hall from Oscar Farinetti and Mario Batali’s team, is a thriving grocery business due to its “Eat-Shop” experience, with a strong connection between restaurants and retail, and a dedication to telling stories of Italian food and culture. Attendees toured the space with CFO Adam Saper, and heard how the company continues to expand the business across the U.S., experiment with on-demand delivery and still lure more and more guests through the door.

Virginia Rollison

Nike SoHo Store

As brands struggle to navigate the changing retail market, Nike continues to push boundaries with innovative retail concepts and personalized experiences. Attendees joined the Recode team at Nike’s newest store in SoHo, and experienced the future of sport retail, where Sean Madden, Nike’s senior director of Service and Experiences, walked them through how the brand creates a seamless link between digital and physical platforms that encourage consumers to explore and shop.


Amazon Prime Now Fulfillment Center

Ever wonder how Amazon Prime Now can deliver a package to a customer in less than an hour? Attendees had the opportunity to tour the company’s midtown fulfillment center, led by Prime Now executives, and learn about the sophisticated back-end technology and how its proprietary delivery program, Amazon Flex, powers ultrafast delivery.


Warby Parker Flagship Store

While Warby Parker became famous for its try-at-home, direct-to-your-door model, it’s now known for a versatile retail experience, providing on-the-spot eye exams, next-day service and beautiful stores that mix local aesthetics and architecture with stylish frames. With more than 55 stores in the U.S., and 10 more opening before the end of the year, attendees heard from co-founder and co-CEO Dave Gilboa on how and why Warby has decided to scale its brick-and-mortar footprint aggressively.

Warby Parker

Red Antler and Bowery

How does a company build a new brand and make it matter to a consumer? Brooklyn-based Red Antler — responsible for launching new direct-to-consumer brands like Casper and Allbirds — specializes in crafting every detail of a new company’s story. Red Antler co-founder Emily Heyward and Irving Fain, co-founder and CEO of Bowery, walked attendees through how they built the Bowery brand from an idea to the product on the shelf. Along the way, attendees learned the secrets to mastering product design, naming, visual identity, marketing strategy and more.

Red Antler

* You will receive a link to register for the on-location experiences in the weeks that follow, in addition to more information about locations and logistics.


We have arranged for a room block with a discounted rate at the conveniently located Dream Downtown. This is available on a first-come, first-served basis.

Dream Downtown
355 West 16th Street
New York, NY 10011
Rate: $450

Reservations can be made by calling the Dream Hotel Sales Office at 1-646-625-4880. Reservations office hours are Monday through Friday, 9:00 a.m. to 6:00 p.m. When making reservations by phone, please reference Code Commerce to receive the discounted rate of $450. A valid credit card guarantee is required at the time of booking.

The discounted rate is not guaranteed after Monday, August 21, 2017, however discounted rooms may still be available on a rate- and space-basis. To inquire about these rooms, please reach out to Meg Burns at


We recommend that you fly into Newark Airport, John F Kennedy Airport or LaGuardia Airport. All of these airports have taxicab options and public transportation available to hotels within the city.

The public transport options are cheaper, but taxi will be more efficient. In each airport, taxi queues are in the Arrivals section. There is a flat rate for transport to Manhattan. Please see below for specific information on traveling from each airport

JFK Airport:
Public Transport: AirTrain JFK provides a connection to both the Long Island Rail Road (35 minutes to Manhattan) and the MTA subway (60 minutes to Manhattan). More information can be found here:
Flat Taxi Rate: $52 to Manhattan, plus tip, tolls and rush-hour surcharge.

Newark Airport:
Public Transport: AirTrain Newark provides a connection to the NJ Transit system; it’s about 30 minutes to midtown Manhattan. More information can be found here:
Flat Taxi Rate: $50 to Manhattan below 23rd Street, plus tip, tolls and rush-hour surcharge. If you are traveling to Manhattan above 23rd Street, base fare will range from $55-70.

LaGuardia Airport:
Public Transport: Several buses stop directly at airport terminals in LaGuardia to take you into Manhattan. The full schedule can be found here:
Taxi Rate: There is a metered fare from LaGuardia to anywhere in New York City. We estimate the fare to Industria is $42 plus tip and tolls.


MTA: The New York City subway system is a convenient way to travel throughout the city. There is a flat charge of $2.75 per ride to travel from any location to any other within New York City. A complete MTA subway map can be found here:

Industria is easily accessible via the 14th Street/8th Avenue stop for the A, C, E and L trains, in addition to the 14th Street stop on the 1, 2 and 3 lines.

Taxis and Ride-sharing: Yellow cabs are easily accessible in Manhattan, as are Lyft and Uber drivers.


September in New York is still warm, but with cooler evenings. The average temperature in mid-September ranges from the low 60s to the mid-70s. Please note that Wednesday’s meal locations are outdoors, so a sweater or light jacket is recommended.


The sponsors of Code Commerce are leaders in their fields, joining Recode and Vox Media in hosting the premier gathering on the future of e-commerce, retail and more.

Premier Partners

Supporting Partners


Your registration fee includes access to conference sessions, scheduled meal functions, conference materials and social events. Your participation in the conference is governed by several policies; we encourage you to familiarize yourself with them.

Registration Transfer Policy:
Transfers and substitutions are accepted. To transfer your registration, complete the online transfer form:

Please note that speaker and media registrations are not transferable unless approved.

Registration Cancellation Policy:
Cancellations were accepted until Friday, August 4, 2017. Registration fees were refundable up to this date, less a service and processing fee of $150. After August 4, 2017, fees are no longer refundable.

Media, Recording & Photography Policy:
By attending Code Commerce, you grant Vox Media Inc. and its affiliates, partners and licensees (collectively “The Company”) the right to photograph, film or make audiovisual recordings of your voice and likeness (the “Materials”). You grant your irrevocable permission to The Company to use, edit or display such Materials in any media or platform now known or hereafter devised, with no claim to compensation or attribution. By attending Code Commerce, you affirm that you are at least 18 years of age and have the full right and capacity to agree to the above terms and conditions.

The Code Commerce stage is on the record for journalistic and editorial purposes. Journalists may quote anything the speakers and executive producers say onstage in stories or blog posts. Interviews that occur offstage in the hallways or at social gatherings are subject to whatever ground rules are agreed upon between parties at the time of the interview.

Still photos taken from your seats are okay. We ask that you do not use flash so as not to distract or annoy the speakers or others in attendance. Do not stand or crouch in the aisles or near the stage, as this interferes with our official show photographer, whose photos will be posted online for use by members of the media.

Finally, video and audio recordings are strictly prohibited, as we consider the audio and video content of our stage to be copyrighted. Similarly, while we respect fair-use reprinting of short text quotes, we do consider full transcripts of the conference to be our intellectual property.


If you have questions or concerns regarding your participation in Code Commerce, please contact Meg Burns at | 1.855.455.4527 | Fax: 1.650.240.2222

Last updated August 15, 2017.