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September 13-14, 2017 / New York, New York

Overview

The retail tipping point is here.

Technology’s role in commerce is growing larger every day. As store closings accelerate, traditional retailers are making investments in digital-native brands, and consumer packaged goods companies are considering selling direct to consumer. At the same time, e-commerce startups are opening their own brick-and-mortar stores and selling wholesale into others. In short — old and new have to learn from each other.

Code Commerce is here to help to facilitate that.

This fall, we’ve expanded our series from a three-hour evening to a day-and-a-half conference, hosted in the emerging epicenter of e-commerce, New York. Recode senior editor Jason Del Rey and executive editor Kara Swisher will return with their signature, unscripted red chair interviews with the most innovative minds in the field.

These include the founders of the most popular digital direct-to-consumer lines, like Bonobos, Glossier and Warby Parker, in addition to traditional retailers that are nimbly transitioning business models, like Williams-Sonoma. We’ll also explore how the changing retail landscape is shaking up industries like media, with BuzzFeed and The Wirecutter; sports licensing, with the NBA commissioner and Fanatics; and food supply chains, with Blue Apron and Sweetgreen.

With exclusive on-location visits, you’ll have a chance to learn how some of the most dynamic companies are transforming retail. And the additional time means more opportunity for you to network with your smartest colleagues from top retailers, digital-native brands and the consumer packaged goods, tech and finance industries.

 

Who Attends?

Schedule

Wednesday, September 13, 2017
Industria

8:00 a.m. - 7:00 p.m.
Registration Open
8:00 a.m. - 9:00 a.m.
Breakfast
9:00 a.m. - 1:30 p.m.
General Session
1:30 p.m. - 2:45 p.m.
Lunch
2:45 p.m. - 6:00 p.m.
General Session
6:00 p.m. - 7:15 p.m.
Cocktail Reception

Thursday, September 14, 2017
Locations TBD

9:30 a.m. - 11:00 a.m.
On-Location Experiences
11:30 a.m. - 12:35 p.m.
General Session
12:35 p.m. - 1:45 p.m.
Lunch
1:45 p.m. - 2:15 p.m.
General Session

Note: This agenda is subject to change.

On Location at Code Commerce

As part of your registration to Code Commerce, you’ll have the opportunity to choose an on-location visit to a popular New York City brand or retailer. This is your opportunity to get a look at the behind-the-scenes operations and go deep into design, logistics and omnichannel efficiencies. You’ll also learn how these companies balance the daily demands of today’s consumer with bets on the technologies that will shape the retail experiences of tomorrow. Each tour will include a Q&A with the business leaders who make the magic happen.

Check out the experiences we’ve lined up so far:

Eataly Flatiron District

Virginia Rollison

Eataly, New York City’s awe-inspiring food hall from Oscar Farinetti and Mario Batali’s team, is a thriving grocery business due to its “Eat-Shop” experience, with a strong connection between restaurants and retail, and a dedication to tell stories of Italian food and culture. Tour the space with CFO Adam Saper and hear how the company continues to expand the business across the U.S., experiment with on-demand delivery and still lure more and more guests through the door.

Nike Flagship Store

As brands struggle to navigate the changing retail market, Nike continues to push boundaries with innovative retail concepts and personalized experiences. Join the Recode team at Nike’s newest store in SoHo and experience the future of sport retail, where Sean Madden, Nike’s senior director of Service and Experiences, will walk you through how the brand creates a seamless link between digital and physical platforms that encourage consumers to explore and shop.

Amazon Prime Now Fulfillment Center

Ever wonder how Amazon Prime Now can deliver a package to a customer in less than an hour? Tour the company’s midtown fulfillment center, led by Prime Now executives, and learn about the sophisticated back-end technology and how its proprietary delivery program, Amazon Flex, powers ultrafast delivery.

Warby Parker Flagship Store

While Warby Parker became famous for its try-at-home, direct-to-your-door model, it’s now known for a versatile retail experience, providing on-the-spot eye exams, next-day service and beautiful stores that mix local aesthetics and architecture with stylish frames. With more than 55 stores in the U.S., and 10 more opening before the end of the year, hear from co-founder and co-CEO Dave Gilboa on how and why Warby has decided to scale its brick-and-mortar footprint aggressively.

Tickets

Code Commerce standard registration fee is $995 and includes access to conference sessions, scheduled meal functions, and social events.

Venue

Location

Industria
775 Washington St
New York, NY 10014

Hotel Reservations

We’re finalizing details for discounted hotel room blocks at Code Commerce. If you’re registered we’ll send you reservation information about the room blocks or you can check back here soon!

Travel Tips

Coming to Code Commerce? Read our travel tips here.

Premier Partners


  • Criteo (NASDAQ: CRTO) delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 2,200 employees in 30 offices across the Americas, EMEA and Asia-Pacific, serving 13,000 advertisers worldwide and with direct relationships with 17,500 publishers. For more information, please visit www.criteo.com.

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  • mParticle is the customer data platform for every screen. Sophisticated marketers at companies like Walmart, Starwood, NBC Universal, Spotify and Airbnb use mParticle to integrate and orchestrate their entire growth stack, enabling them to win in key moments of the customer journey. Unlike legacy data platforms, mParticle provides comprehensive identity resolution and full-featured integrations for mobile marketing. Founded in 2013, mParticle is based in New York City and manages $5 billion in transactions and 250 billion API calls monthly.

    Learn more at mparticle.com or follow @mparticles on Twitter.

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Supporting Partners


  • Persado enables marketers to identify the words that emotionally connect with consumers to increase short term engagement and build lasting, long term relationships. Persado’s platform creates the most engaging digital channel content, transforming daily consumer interactions into maximized customer lifetime value. By crafting the most emotionally connected words, phrases and images for your consumer, Persado maximizes response to your display ads, Facebook, email, web landing pages, SMS, and mobile push notifications while maintaining your brand voice. Persado has been named to CNBC’s 2017 annual Disruptor 50 list and a Cool Vendor in Data-Driven Marketing by Gartner in 2016.

    Learn more at persado.com.

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  • SimilarWeb is the standard for understanding the digital world. With the largest international online panel consisting of hundreds of millions of devices, SimilarWeb provides granular insights about any website or app across industries. Global brands such as Google, HSBC, eBay, and Adidas rely on SimilarWeb to understand, track and grow their digital market share. The company has raised $65M and has 350 employees across eight global offices. SimilarWeb has been named one of JMP Securities Hot 100 Best Privately Held Software Companies and one of Business Insider’s 50 Enterprise Startups to bet your career on. Learn more at www.similarweb.com.

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  • For over 100 years, Steelcase has helped create great experiences for the world’s leading organizations, across industries. We demonstrate this through our family of brands – including Steelcase®, Coalesse®, Designtex®, Details®, PolyVision® and Turnstone®. Together, they offer a comprehensive portfolio of architecture, furniture and technology products and services designed to unlock human promise and support social, economic and environmental sustainability. More information at http://www.steelcase.com/

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Press

Press Credentials

To apply for a media credential for Code Commerce, please complete the application here. There are only a small number of press passes given out and an application/submission does not guarantee a pass.

Click here for the media, recording & photography policy »

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