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September 13-14, 2017 / New York, New York


The retail tipping point is here.

Technology’s role in commerce is growing larger every day. As store closings accelerate, traditional retailers are making investments in digital-native brands, and consumer packaged goods companies are considering selling direct to consumer. At the same time, e-commerce startups are opening their own brick-and-mortar stores and selling wholesale into others. In short, old and new have to learn from each other.

Code Commerce is here to help to facilitate that.

We’re excited to announce that registration for this fall’s Code Commerce is officially open. We’ve expanded our series from a three-hour evening to a day-and-a-half conference to give you an inside look into retail’s ever-changing trends — with more time to network with your commerce colleagues.

This year, we’re headed to New York’s Silicon Alley — the emerging epicenter of e-commerce. Where better to explore how we browse and what we buy? With exclusive on-location visits, you’ll have a chance to learn how some of the most dynamic companies are transforming retail.

Once again, Code Commerce is partnering with Shoptalk. And Recode senior editor Jason Del Rey and executive editor Kara Swisher will return with their signature, unscripted red chair interviews with experts from top retailers and digital-native brands, in addition to leaders from consumer packaged goods, tech and finance industries.


Kirsten Green, Founder and Managing Director, Forerunner Ventures

Kirsten Green launched San Francisco-based Forerunner Ventures in 2010, and currently serves as founder and managing director. Green has more than 20 years of evaluation and investment success, stemming from product savvy, retail acumen and a thesis-driven approach that has been the basis of all Forerunner investments — from pre-revenue startups to multi-billion-dollar enterprises. Green led efforts to raise more than $250 million from leading investors, and has invested in more than 40 early-stage companies. She has been honored as one of Time’s 100 Most Influential People in the World 2017, and is part of Forbes’ 2017 Midas List. Prior to Forerunner, Green was an equity research analyst and investor at Banc of America Securities. She graduated from UCLA with a BA in business economics, and earned a CPA license and a CFA certification.

Ben Kaufman, Head, Product Labs, BuzzFeed

Ben Kaufman is the head of BuzzFeed’s Product Labs, a division of the digital media company that’s focused on driving social commerce. He has spearheaded commerce initiatives for BuzzFeed including product like Tasty: The Cookbook, Homesick Candles and more. Prior to BuzzFeed, Kaufman founded the Apple-accessory company mophie and social invention platform Quirky. Throughout his career, Kaufman has been obsessed with speeding up the design, manufacturing and marketing processes of unique products. Kaufman lives in New York’s Chelsea area with his wife, his Goldendoodle and newest invention, his son Rocco.

David Perpich, President and General Manager, The Wirecutter

David Perpich was named president and general manager of The Wirecutter in 2017. In this role, he leads all aspects of the business and editorial operations of the product-recommendation site, which was acquired by the Times Company in October 2016. Perpich served as senior vice president of product for The New York Times since 2015, where he was responsible for overseeing the company’s digital product portfolio. Prior to that, he served as general manager for new digital products, vice president of product management and executive editor of paid products. Perpich came to The New York Times from the management consulting firm Booz & Company, where he was a member of its consumer, media and digital industries practice, focusing on growth strategy. He received a BA in economics from Duke University and an MBA. from Harvard University.

Matt Salzberg, Co-Founder and CEO, Blue Apron

Matt Salzberg is co-founder and chief executive officer of Blue Apron. Before launching Blue Apron in 2012, Salzberg worked as a senior associate at Bessemer Venture Partners and as an analyst with The Blackstone Group. He holds a BA in economics from Harvard College and an MBA from Harvard Business School.


Wednesday, September 13, 2017

8:00 am - 7:00 pm
Registration Open
8:00 am - 9:00 am
9:00 am - 1:30 pm
General Session
1:30 pm - 2:45 pm
2:45 pm - 6:00 pm
General Session
6:00 pm - 7:15 pm
Cocktail Reception

Thursday, September 14, 2017

8:00 am - 2:00 pm
Registration Open
8:00 am - 9:00 am
9:30 am - 11:00 am
On Location Experiences
11:30 am - 12:45 pm
General Session
12:45 pm - 2:00 pm

Note: This agenda is subject to change.


Code Commerce First Mover fee: $795 (through July 31, 2017). Standard registration fee is $995 and includes access to conference sessions, scheduled meal functions, and social events.

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