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September 17-18, 2018 / New York, NY

Be Our Guest at Code Commerce

For retailers, flux is the new business as usual.

Emerging technologies are disrupting every aspect of the retail sector — from logistics to in-store experiences to marketing strategies — and shaping consumer expectations accordingly.

For a new generation of shoppers, two-day delivery and free returns are the baseline. Consumers are not just discovering clothes through Instagram, but shampoo and toothbrushes, too.

This year at Code Commerce, we’re convening a select community of 50 C-suite brand and retail executives like yourself to be our guests.

We’ll discuss how startups and traditional retailers alike are:

  • Experimenting with new business models for the marketing and sale of groceries and consumer packaged goods
  • Honing the logistics of same-day delivery for everything from meals to high fashion
  • Investing in new technologies like AR, AI and voice to shape tomorrow’s shopping experience
  • Transforming physical stores into experiences that don’t just sell but inspire
  • Building niche, profitable brands that are thriving in the shadow of Amazon

Recode’s Jason Del Rey is here to ask the hard questions about what these changes mean for you and your business.

We’re also bringing back the popular On-Location Experiences — your opportunity to engage firsthand with how the most innovative retail businesses have built their same-day delivery hubs, showrooms and more.

We’ll be integrating small-group networking opportunities around niche topics to give you more chances to engage with your smartest peers from top retailers, digital-native brands, CPG giants and payments firms.

As part of our inaugural Brands and Retailers cohort, you will receive a complimentary registration for Code Commerce (a $1,350 value), and you will be invited to attend a private dinner hosted by Recode and PayPal.


We’ll be announcing more speakers in the coming weeks, so please check back for the latest.

On-Location Speakers

Sponsored On-Location Speakers


On-Location Experiences

We’re excited to announce our first three On-Location Experiences at this fall’s Code Commerce. This is your opportunity to go behind the scenes and engage firsthand with the most innovative retail and payments businesses. Register now to secure your first choice!

On-Location With Casper

Welcome to The Dreamery, Casper’s first “nap store” in the heart of New York City, where customers can hit pause and recharge whenever they want. Tour the space with Co-Founder and COO Neil Parikh and Chief Experience Officer Eleanor Morgan, and dive deeper into the role that experiential marketing plays for this direct-to-consumer brand.


  • Eleanor Morgan, Senior Vice President of Experience, Casper
  • Neil Parikh, Co-Founder and COO, Casper
Casper at The Dreamery

On-Location With Macy’s

Macy’s is reinvigorating the department store by investing in new technologies that power exceptional customer experiences — in-store, online and on the go. Join Macy’s President Hal Lawton at the iconic Herald Square store in New York City to learn how Macy’s is enhancing the customer journey with technology like VR, AR and in-store mobile checkout. You’ll have the opportunity try the new VR in-store furniture design experience, which, among other exciting new innovations, allows customers to virtually step into a room using VR headsets and map out their spaces.


  • Hal Lawton, President, Macy’s
Macy's VR

On-Location With J.Crew and Universal Standard

The idea of collaboration in retail isn’t new, but it is changing as traditional retailers partner with young, smart brands to broaden their reach and help retain a competitive edge. J.Crew, a pioneer in timeless American designs, recently launched an extended-size collaboration with Universal Standard, a size-inclusive fashion startup. Join Lisa Greenwald, J.Crew’s Chief Merchandising Officer, and Alexandra Waldman, Co-Founder and Creative Director of Universal Standard, for a conversation around how brands can effectively segue into extended sizing and why collaborations make sense in today’s retail environment.


  • Alexandra Waldman, Co-Founder and Creative Director, Universal Standard
  • Lisa Greenwald, Chief Merchandising Officer, J.Crew
J.Crew and Universal Standard

On-Location With Flight Club New York

Sneakers aren’t just cool — they’re big business — and they’ve exploded into mainstream pop culture over the last decade. Flight Club, the retail mecca for sneakerheads, recently merged with the digital sneaker marketplace GOAT, creating a hybrid retail model serving more than 10 million registered buyers and sellers. Join GOAT Group Co-Founder and CEO Eddy Lu at the Flight Club New York store to get a behind-the-scenes look at the rarest collectible sneakers, the machine-learning technology used to determine authentics from fakes, as well as the company’s new initiatives to leverage the strengths of both brands post-merger.


  • Eddy Lu, Co-Founder and CEO, GOAT Group
Flight Club New York

Sponsored On-Location With PayPal

PayPal continues to revolutionize financial transactions for millions around the world through its ability to power and monitor payment trends. Join us at PayPal’s Innovation Showcase, where we will dive deep into Venmo’s move from P2P into a payment method for big-name brands such as Uber and Williams-Sonoma. We’ll also explore how new digital payment options can attract younger consumers, and learn why PayPal is also investing in new credit products for millennials and Gen Z.


  • Robert Clarkson, Vice President and General Manager of Large Enterprise, PayPal
  • Darrell Esch, Vice President and Commercial Officer for Global Credit, PayPal


Sponsored On-Location With TSX Broadway

Brands continue to push the boundaries of experiential marketing to connect with consumers in the real world. But many retail spaces still reflect shopping’s history, not its future. TSX Broadway, the first full-building, one-of-a-kind experiential marketing platform slated to open in the heart of Times Square, welcomes you to discuss the future of the consumer experience. Delve into creative, innovative models that push traditional marketing boundaries with exclusive insights from Andrew Essex, former Vice Chairman and CEO of Droga5, along with other industry leaders.

Breakfast will be provided by The Nomad Hotel, by Chef Daniel Humm and Restaurateur Will Guidara.


  • Andrew Essex, Former CEO, Droga5 and Tribeca Film Festival, and Founder and CEO, Plan A
  • David Levinson, Chairman and CEO, L&L Holding Company
  • David Conn, CEO, FAO Schwarz
  • Kelly Radford, Vice President, Real Estate and Development, Warby Parker

TSX Broadway

Who Attends



775 Washington St., New York, NY 10014

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