BE OUR GUEST AT CODE COMMERCE IN NY
You’re invited to join an exclusive cohort of brand and retail executives at Code Commerce this fall in New York. This invitation includes a complimentary registration to Code Commerce (a $1,350 value), a premium gift bag featuring some of the hottest e-commerce brands, and a seated VIP dinner with other brand and retail executives hosted by Recode and Adyen.
The third annual Code Commerce event will feature the unscripted, candid conversations Recode is famous for with top commerce and tech executives. Recode’s Jason Del Rey and Kara Swisher will dig into emerging trends and what they mean for your business, including:
- The Curation Economy: As Amazon transforms into the everything store, vertical marketplaces are finding success by leaning into their ability to offer a curated experience for customers.
- Automation: What emerging robotics tech will mean for the supply chain, the future of delivery, and the labor market.
- The Reinvention of the American Mall: How iconic institutions are transforming themselves into entertainment hubs, developing experiential spaces for brands to activate, and creating places for the public to congregate and socialize.
- Direct-to-Consumer IRL: How DTC brands are utilizing tech to transform the brick-and-mortar experience in their stores, bringing the same personalization offered online to clothing curation, fitting rooms, and more.
- Grocery and CPG: Almost two years after Amazon’s Whole Foods acquisition, traditional grocers have upped their delivery game and are experimenting with automated checkout. Learn where we see innovation happening and how they’ll compete.
- The Future of Payments: With the rise of mobile, new customer rewards programs, and Gen Z, the payments sector is in overdrive. Learn how payments companies are developing tech to stay ahead of consumer shopping expectations.
We’re also bringing back On-Location Experiences so you can engage firsthand with the most innovative retailers, payments businesses, and delivery hubs in New York.
We’ll also be integrating small group networking opportunities around niche topics so you can network with peers from top retailers, digital-native brands, and payments firms.
VIP DINNER AT THE ROOFTOP AT HOTEL AMERICANO
We’re thrilled to invite you to an exclusive New York City rooftop dining experience hosted by Recode editors and Adyen.
The Code Commerce VIP dinner will convene a hand-selected group of C-suite executives, like yourself, from leading brands and retailers to the recently opened rooftop restaurant, The Rooftop at Hotel Americano in Chelsea.
Sip on cocktails while enjoying sweeping views of the Manhattan skyline, and network with friends and colleagues. We hope you can join us.
Monday, September 9, 2019
Tuesday, September 10, 2019
Tuesday, September 10, 1:00 pm – 3:00 pm
On Day Two, Power Lunches are your chance to convene in small groups around interests and dive deeper into the most important topics facing retailers, brands, and e-commerce companies.
Delivering for the Connected Consumer
Presented by Amazon Pay
Customers today anticipate an increasingly connected commerce experience: They may begin research on a web browser, ask their smart assistant follow-up questions, and then pay and track their shipments via text. Forward-looking businesses are designing their interfaces to facilitate a seamless, multi-channel customer journey. In this session, Amazon Pay marketing director Kelly Wenzel will share the results of a large-scale research study into consumer preferences and growth trends across this connected journey. She’ll address the rapidly expanding role of voice commerce: where it fits in the connected commerce journey, and how businesses are harnessing AI and natural language processing to design voice conversations to be relevant, natural, and contextual. She’ll also share some examples of brands that transformed their business by investing in emerging channels like voice.
Engaging Millennials and Gen Z From Marketing to Payment
Presented by Afterpay
Millennial and Gen Z shoppers have rewritten the rules of the retail landscape: They discover brands via social media, they may browse and purchase entirely on mobile, and they expect different options from their transaction journey. Fashion and beauty retailers are at the forefront of these shifting shopping habits, using technology to enable experiences for a generation that shops their favorite brands three to four times per month. In this Power Lunch, hear what the broader market can learn from the most innovative, millennial-geared beauty and fashion brands about how younger generations shop differently, and how to design a customer experience that attracts this coveted demographic.
- Jessica Rotnicki, Senior Vice President and General Manager, Clinique/Estee Lauder
- Jeff Silverman, Chief Digital Officer, Steve Madden
- Ben Pressley, Senior Vice President of Strategy, Afterpay
We Talk, They Buy: Customer Acquisition in the Golden Age of Audio
Presented by Vox Media Podcast Network
Podcasts have seen explosive growth over the past decade, with nearly 100 million Americans listening every month. Direct-to-consumer retailers were the first to recognize the potential for audience connection in this rapidly growing medium. Most podcasts have a highly engaged listener base, which a DTC retailer can convert to a single-product consumer base. Vox Media Podcast Network sits down with a DTC retailer to discuss the results they’ve seen from podcast campaigns, what makes a great podcast ad, why this medium is a unique influencer of consumer behavior, and how marketers approach brand-building and customer acquisition from the growing wave of podcast listeners.
- David Bakey, Vice President, Direct to Consumer, Harry’s
- Brian Berger, CEO, Mack Weldon
- Nishat Kurwa, Executive Producer, Vox Media Podcast Network
3D Shopping: The Next Frontier of Commerce
Presented by Isobar
As online shopping explodes, brick-and-mortar experiences have maintained one persistent advantage: the ability of consumers to preview the real, 3D version of what they want to buy … for now, at least. Commerce-focused tech and software companies are investing heavily in AR platforms that will change the way customers shop and buy. This means creating 3D models to preview home goods in a living room, “try on” virtual clothes, and more. We’re just on the horizon of this tech becoming mainstream. So what does that mean for your business? Join Tony Parisi, who co-created Virtual Reality Modeling Language (VRML) and is the head of AR/VR ad innovation at Unity Technologies, and Isobar chief innovation officer Dave Meeker for an open conversation about what the final barriers are to this tech becoming mainstream, what we can expect in one, five, and ten years, specific examples of brands that are investing smartly in getting ahead of this — and how you can be among them.
547 West 26th Street
New York, NY 10001
To apply for a media credential for Code Commerce, please complete the application here. There are only a small number of press passes given out and an application/submission does not guarantee a pass.
Media, Recording & Photography Policy
The Code Commerce stage is on the record for journalistic and editorial purposes. Journalists may quote anything the speakers and Executive Producers say onstage in stories or blog posts. Interviews that occur offstage in the hallways or at social gatherings are subject to whatever ground rules are agreed upon between parties at the time of the interview.
Still photos, taken from your seats, are OK. We ask that you do not use flash so as not to distract or annoy the speakers or others in attendance. Do not stand or crouch in the aisles or near the stage, as this interferes with our official show photographer, whose photos will be posted online for use by members of the media.
Finally, video and audio recordings are strictly prohibited, as we consider the audio and video content of our stage to be copyrighted. Similarly, while we respect fair-use reprinting of short text quotes, we do consider full transcripts of the conference to be our intellectual property.
This policy applies to all conference attendees.
Adyen is the payments platform of choice for many of the world’s leading companies, providing a modern end-to-end infrastructure connecting directly to Visa, Mastercard, and consumers’ globally preferred payment methods. Adyen delivers frictionless payments across online, mobile, and in-store channels. With offices across the world, Adyen serves customers including Facebook, Uber, Spotify, Casper, Bonobos, and L’Oréal.