Code Commerce is returning to New York City for its third year, featuring in-depth, honest conversations with top commerce and tech executives about how innovation is transforming the way consumers choose to spend their money today. Recode’s Jason Del Rey will dig into emerging trends and what they mean for your business, including:
- Automation: What emerging robotics tech will mean for the supply chain, the future of delivery, and the labor market.
- The Reinvention of the American Mall: How iconic institutions are transforming themselves into entertainment hubs, developing experiential spaces for brands to activate, and creating places for the public to congregate and socialize.
- Direct-to-Consumer IRL: How DTC brands are utilizing tech to transform the brick-and-mortar experience in their stores, bringing the same personalization experience offered online to clothing curation, fitting rooms, and more.
- Grocery and CPG: Almost two years after Amazon’s Whole Foods acquisition, traditional grocers have upped their delivery game and are experimenting with automated checkout. Learn where we see innovation happening and how they’ll compete.
- The Future of Payments: With the rise of mobile, new customer rewards programs, and Gen Z, the payments sector is in overdrive. Learn how payments companies are developing tech to stay ahead of consumer shopping expectations.
Jason Del Rey and Kara Swisher will sit down with the executives leading these trends to ask what’s next — and what they’ll mean for you.
We’ll be bringing back On-Location Experiences so you can engage firsthand with how the most innovative retailers, payments businesses, and delivery hubs in New York operate.
We’ll also be integrating small group networking opportunities around niche topics so you can network with peers from top retailers, digital-native brands, and payments firms.
Monday, September 9, 2019
Tuesday, September 10, 2019
Tuesday, September 10, 1:00 pm – 3:00 pm
On Day Two, Power Lunches are your chance to convene in small groups around interests and dive deeper into the most important topics facing retailers, brands, and e-commerce companies.
Delivering for the Connected Consumer
Presented by Amazon Pay
Customers today anticipate an increasingly connected commerce experience: They may begin research on a web browser, ask their smart assistant follow-up questions, and then pay and track their shipments via text. Forward-looking businesses are designing their interfaces to facilitate a seamless, multi-channel customer journey. In this session, Amazon Pay marketing director Kelly Wenzel will share the results of a large-scale research study into consumer preferences and growth trends across this connected journey. She’ll address the rapidly expanding role of voice commerce: where it fits in the connected commerce journey, and how businesses are harnessing AI and natural language processing to design voice conversations to be relevant, natural, and contextual. She’ll also share some examples of brands that transformed their business by investing in emerging channels like voice.
Engaging Millennials and Gen Z From Marketing to Payment
Presented by Afterpay
Millennial and Gen Z shoppers have rewritten the rules of the retail landscape: They discover brands via social media, they may browse and purchase entirely on mobile, and they expect different options from their transaction journey. Fashion and beauty retailers are at the forefront of these shifting shopping habits, using technology to enable experiences for a generation that shops their favorite brands three to four times per month. In this Power Lunch, hear what the broader market can learn from the most innovative, millennial-geared beauty and fashion brands about how younger generations shop differently, and how to design a customer experience that attracts this coveted demographic.
- Jessica Rotnicki, Senior Vice President and General Manager, Clinique/Estee Lauder
- Jeff Silverman, Chief Digital Officer, Steve Madden
- Ben Pressley, Senior Vice President of Strategy, Afterpay
We Talk, They Buy: Customer Acquisition in the Golden Age of Audio
Presented by Vox Media Podcast Network
Podcasts have seen explosive growth over the past decade, with nearly 100 million Americans listening every month. Direct-to-consumer retailers were the first to recognize the potential for audience connection in this rapidly growing medium. Most podcasts have a highly engaged listener base, which a DTC retailer can convert to a single-product consumer base. Vox Media Podcast Network sits down with a DTC retailer to discuss the results they’ve seen from podcast campaigns, what makes a great podcast ad, why this medium is a unique influencer of consumer behavior, and how marketers approach brand-building and customer acquisition from the growing wave of podcast listeners.
- David Bakey, Vice President, Direct to Consumer, Harry’s
- Brian Berger, CEO, Mack Weldon
- Nishat Kurwa, Executive Producer, Vox Media Podcast Network
3D Shopping: The Next Frontier of Commerce
Presented by Isobar
As online shopping explodes, brick-and-mortar experiences have maintained one persistent advantage: the ability of consumers to preview the real, 3D version of what they want to buy … for now, at least. Commerce-focused tech and software companies are investing heavily in AR platforms that will change the way customers shop and buy. This means creating 3D models to preview home goods in a living room, “try on” virtual clothes, and more. We’re just on the horizon of this tech becoming mainstream. So what does that mean for your business? Join Tony Parisi, who co-created Virtual Reality Modeling Language (VRML) and is the head of AR/VR ad innovation at Unity Technologies, and Isobar chief innovation officer Dave Meeker for an open conversation about what the final barriers are to this tech becoming mainstream, what we can expect in one, five, and ten years, specific examples of brands that are investing smartly in getting ahead of this — and how you can be among them.
547 West 26th Street
New York, NY 10001
To apply for a media credential for Code Commerce, please complete the application here. There are only a small number of press passes given out and an application/submission does not guarantee a pass.
Media, Recording & Photography Policy
The Code Commerce stage is on the record for journalistic and editorial purposes. Journalists may quote anything the speakers and Executive Producers say onstage in stories or blog posts. Interviews that occur offstage in the hallways or at social gatherings are subject to whatever ground rules are agreed upon between parties at the time of the interview.
Still photos, taken from your seats, are OK. We ask that you do not use flash so as not to distract or annoy the speakers or others in attendance. Do not stand or crouch in the aisles or near the stage, as this interferes with our official show photographer, whose photos will be posted online for use by members of the media.
Finally, video and audio recordings are strictly prohibited, as we consider the audio and video content of our stage to be copyrighted. Similarly, while we respect fair-use reprinting of short text quotes, we do consider full transcripts of the conference to be our intellectual property.
This policy applies to all conference attendees.
Adyen is the payments platform of choice for many of the world’s leading companies, providing a modern end-to-end infrastructure connecting directly to Visa, Mastercard, and consumers’ globally preferred payment methods. Adyen delivers frictionless payments across online, mobile, and in-store channels. With offices across the world, Adyen serves customers including Facebook, Uber, Spotify, Casper, Bonobos, and L’Oréal.
Amazon Pay is an online payment service that makes checkout fast and secure for the hundreds of millions of Amazon customers around the world. We offer Amazon customers the ability to purchase items without creating a new account or entering credit card information. With Amazon Pay, shoppers can simply check out using the details stored in their Amazon account.
Afterpay is a payments technology company founded on the basic premise that millennial and Gen Z consumers prefer to pay for things over a short period of time, without incurring revolving debt or paying interest or fees — especially when buying fashion and beauty. The company’s founding principle is driving retail innovation by allowing leading retailers to offer a “buy now, receive now, pay later” service that does not require their customers to enter into a traditional loan or pay upfront fees or interest. Today, more than 35,000 merchants around the world offer Afterpay, and more than 5.2 million active customers are using the service. This success has been driven by Afterpay’s mission to connect the world’s most valuable customers with the world’s best retailers — making paying for things feel great.
Hudson Yards is New York’s newest neighborhood and home to more than 100 diverse shops and culinary experiences; offices for leaders in industry; significant public art and dynamic cultural institutions, including The Shed; modern residences; 14 acres of public plazas, gardens, and groves; and the world’s first Equinox Hotel. Hudson Yards has become the cultural center of Manhattan’s New West Side. A template for the future of cities, this new neighborhood has changed not only the way New York looks to the world, but the way the world sees New York.
Isobar, a Dentsu Aegis Network company, is a global digital agency that transforms businesses and brands through the creative use of digital. We craft meaningful experiences that make people’s lives better. We have redefined the way consumers experience music through emerging technology with the creation of Aeronaut. We have taken six disparate brands and brought them under one house through the transformation of Zwilling. We have strategized, built, and executed the digital reinvention of Enterprise, Alamo, and National. And we have connected families to Laika’s Missing Link characters through voice technology.
The National Retail Federation — the world’s largest retail trade association — advocates for the people, policies, and ideas that help retail thrive. From its headquarters in Washington, DC, NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $2.6 trillion to annual GDP and supporting one in four US jobs — 42 million working Americans. For more than a century, NRF has been a voice for every retailer and every retail job, educating, inspiring, and communicating the powerful impact retail has on local communities and global economies.
Taboola enables over 1.4 billion people to discover what’s interesting and new at the moments they’re most ready to explore. Powered by AI and a large data set, Taboola’s discovery platform creates new monetization, audience, and engagement opportunities for digital properties, including publishers, mobile carriers, and handset manufacturers. Advertisers use Taboola to reach their target audience when they’re most receptive to new messages, products, and services.
Some of the most innovative digital properties in the world have long-term, exclusive relationships with Taboola, including CNBC, NBC News, USA Today, Bild, Sankei, Huffington Post, Business Insider, the Independent, and Le Figaro. Taboola, now over 1,300 people globally, is headquartered in New York City with offices in Mexico City, São Paulo, Los Angeles, London, Berlin, Madrid, Paris, Tel Aviv, New Delhi, Bangkok, Beijing, Shanghai, Istanbul, Seoul, Tokyo, and Sydney.
Discover the new Birkenstock Natural Skin Care line. Yes, you read that right: The iconic sandal brand has launched skin care products. Birkenstock Natural Skin Care utilizes cork oak extract to rejuvenate skin from head to toe. Visit Birkenstock at Code Commerce to experience the brand’s latest innovation.
Mercado Little Spain is the realization of many lifetimes of passion, culinary expertise, and a dedication to storytelling — a veritable love letter to Spain from Chef José Andrés and his team. Inspired by the historic mercados of his home country, Andrés has created a new and unprecedented space for socializing with family and friends, business lunches with colleagues, or a quick meal on the go. Mercado Little Spain is an all-day dining destination for food lovers — an entire neighborhood of delicioso.