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September 17-18, 2018 / New York, NY


For retailers, flux is the new business as usual.

Emerging technologies are disrupting every aspect of the retail sector — from logistics to in-store experiences to marketing strategies — and shaping consumer expectations accordingly.

At the second annual two-day Code Commerce, Jason Del Rey and Kara Swisher sat down with leaders who are reimagining the retail sector to discuss business model disruptions spanning categories from grocery and CPG to luxury goods and high fashion, the growing influence of social platforms like Instagram on the customer journey, and the role of AR, AI and voice technologies in shaping future shopping experiences.

We brought back the popular On-Location Experiences — your opportunity to engage firsthand with how the most innovative retail businesses have built their same-day delivery hubs, showrooms and more.

Event Updates



On-Location Speakers

Sponsored On-Location Speakers


Monday, September 17, 2018

11:00 a.m. - 7:00 p.m.
Conference Registration
11:00 a.m. - 1:00 p.m.
Welcome Reception
1:00 p.m. - 3:00 p.m.
General Session
3:00 p.m. - 3:45 p.m.
Networking Break
3:45 p.m. - 6:00 p.m.
General Session
6:00 p.m. - 7:00 p.m.

Tuesday, September 18, 2018

11:00 a.m. - 6:00 p.m.
Conference Registration
9:30 a.m. - 11:00 a.m.
11:30 a.m. - 1:15 p.m.
General Session
1:15 p.m. - 3:15 p.m.
3:15 p.m. - 5:00 p.m.
General Session
5:00 p.m. - 6:00 p.m.
Closing Reception

On-Location Experiences

We’re excited to announce our first three On-Location Experiences at this fall’s Code Commerce. This is your opportunity to go behind the scenes and engage firsthand with the most innovative retail and payments businesses. Register now to secure your first choice!

On-Location With Casper

Welcome to The Dreamery, Casper’s first “nap store” in the heart of New York City, where customers can hit pause and recharge whenever they want. Tour the space with Co-Founder and COO Neil Parikh and Chief Experience Officer Eleanor Morgan, and dive deeper into the role that experiential marketing plays for this direct-to-consumer brand.


  • Eleanor Morgan, Senior Vice President of Experience, Casper
  • Neil Parikh, Co-Founder and COO, Casper
Casper at The Dreamery

On-Location With Macy’s

Macy’s is reinvigorating the department store by investing in new technologies that power exceptional customer experiences — in-store, online and on the go. Join Macy’s President Hal Lawton at the iconic Herald Square store in New York City to learn how Macy’s is enhancing the customer journey with technology like VR, AR and in-store mobile checkout. You’ll have the opportunity try the new VR in-store furniture design experience, which, among other exciting new innovations, allows customers to virtually step into a room using VR headsets and map out their spaces.


  • Hal Lawton, President, Macy’s
Macy's VR

On-Location With J.Crew and Universal Standard

The idea of collaboration in retail isn’t new, but it is changing as traditional retailers partner with young, smart brands to broaden their reach and help retain a competitive edge. J.Crew, a pioneer in timeless American designs, recently launched an extended-size collaboration with Universal Standard, a size-inclusive fashion startup. Join Lisa Greenwald, J.Crew’s Chief Merchandising Officer, and Alexandra Waldman, Co-Founder and Creative Director of Universal Standard, for a conversation around how brands can effectively segue into extended sizing and why collaborations make sense in today’s retail environment.


  • Alexandra Waldman, Co-Founder and Creative Director, Universal Standard
  • Lisa Greenwald, Chief Merchandising Officer, J.Crew
J.Crew and Universal Standard

On-Location With Flight Club New York

Sneakers aren’t just cool — they’re big business — and they’ve exploded into mainstream pop culture over the last decade. Flight Club, the retail mecca for sneakerheads, recently merged with the digital sneaker marketplace GOAT, creating a hybrid retail model serving more than 10 million registered buyers and sellers. Join GOAT Group Co-Founder and CEO Eddy Lu at the Flight Club New York store to get a behind-the-scenes look at the rarest collectible sneakers, the machine-learning technology used to determine authentics from fakes, as well as the company’s new initiatives to leverage the strengths of both brands post-merger.


  • Eddy Lu, Co-Founder and CEO, GOAT Group
Flight Club New York

Sponsored On-Location With PayPal

PayPal continues to revolutionize financial transactions for millions around the world through its ability to power and monitor payment trends. Join us at PayPal’s Innovation Showcase, where we will dive deep into Venmo’s move from P2P into a payment method for big-name brands such as Uber and Williams-Sonoma. We’ll also explore how new digital payment options can attract younger consumers, and learn why PayPal is also investing in new credit products for millennials and Gen Z.


  • Robert Clarkson, Vice President and General Manager of Large Enterprise, PayPal
  • Darrell Esch, Vice President and Commercial Officer for Global Credit, PayPal


Sponsored On-Location With TSX Broadway

Brands continue to push the boundaries of experiential marketing to connect with consumers in the real world. But many retail spaces still reflect shopping’s history, not its future. TSX Broadway, the first full-building, one-of-a-kind experiential marketing platform slated to open in the heart of Times Square, welcomes you to discuss the future of the consumer experience. Delve into creative, innovative models that push traditional marketing boundaries with exclusive insights from Andrew Essex, former Vice Chairman and CEO of Droga5, along with other industry leaders.

Breakfast will be provided by The Nomad Hotel, by Chef Daniel Humm and Restaurateur Will Guidara.


  • Andrew Essex, Former CEO, Droga5 and Tribeca Film Festival, and Founder and CEO, Plan A
  • David Levinson, Chairman and CEO, L&L Holding Company
  • David Conn, CEO, FAO Schwarz
  • Kelly Radford, Vice President, Real Estate and Development, Warby Parker

TSX Broadway



775 Washington St., New York, NY 10014

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