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February 17-18, 2015 / Dana Point, CA


Technology meets media. What gets remixed? What gets renewed? Who gets replaced?

Following the success of the Code Media Series, the first Code Media conference took place on February 17-18, 2015.

Produced by Peter Kafka, in conjunction with Walt Mossberg and Kara Swisher, the inaugural Code Media conference brought together 350 of the most influential minds in media and technology for two days of intimate gatherings and game-changing discussions.

Event Updates


Day 1 | February 17, 2015

2:00 PM
Conference Registration
2:00 PM
Welcome Reception
4:00 PM
General Session
5:30 PM
Opening Reception
7:00 PM
8:00 PM
Evening Session
9:15 PM
Nightcap Gathering

Day 2 | February 18, 2015

7:30 AM
Conference Registration
7:30 AM
8:30 AM
General Session
12:45 PM
2:15 PM
General Session
5:45 PM
Closing Reception
7:15 PM
Conference Closes

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The Ritz-Carlton Laguna Niguel
One Ritz-Carlton Drive,
Dana Point,
California 92629
Telephone: +1 (949) 240-2000

A celebrated icon along the California coast, today The Ritz-Carlton, Laguna Niguel boasts a newly re-imagined and modern vibe.

Perched timelessly atop a 150 foot bluff, above Salt Creek Beach with cascading views of the Pacific Ocean, the hotel is tailor-made for travelers who desire a playful approach to Laguna luxury. Discover a surfside retreat that awakens the senses with its unique beachfront setting and remarkable service heritage, located halfway between Los Angeles and San Diego, along the coast of Dana Point.


Code Media took place at The Ritz-Carlton, Laguna Niguel. Built on a legacy of extraordinary service, the hotel is consistently ranked among the world’s premier travel destinations and this alluring Dana Point spot provides the perfect getaway for the discriminating guest.


The conference will also provide an opportunity for a (slightly) more structured dialogue: Lunch discussions about where media is heading, hosted by Recode writers, editors and sponsors. Here are some of the important topics we’ll be tackling at Code Media — with your help:

Advertisers need to stop caring about clicks. What should they value instead? A click may be a measurable way of tracking the effectiveness of digital advertising, but it’s a bad one. What’s the best way to ensure effective, relevant ads?
Kasey Byrne / CMO, Cardlytics

Hollywood’s Web plans expand: Hollywood is just starting to come to grips with YouTube. Now it has to think about a host of new Web video players: Facebook, Twitter, Vine, Vimeo, Vessel and more. What does this mean for studios, programmers, agents and talent?
Dawn Chmielewski / senior editor, Recode

Is content + commerce still a thing? A couple of years ago, lots of Web publishers said they had big plans to sell stuff from their sites. Now, many seem to be backing away. What happened, and what’s next?
Jason Del Rey / senior editor, Recode

Entertainment meets the Internet of Things: There’s a ton of hype about the “The Internet of Things.” But the fact that you can stream a movie on your phone, or your refrigerator, doesn’t mean you want to. What kind of media works best on connected devices, and who will be ready to deliver it?
Leslie Ellis / industry analyst, tech translator, and columnist, Multichannel News

Content comes to the small screen: Creators increasingly assume that their content will be consumed on a smartphone more than any other device. How are they adapting to mobile’s advantages and limitations?
Ina Fried / senior editor, Recode

Virtual reality, for real: We know that 3D goggles like Oculus Rift have big possibilities for gamers and gaming companies. How will the rest of the entertainment business use them?
Lauren Goode / managing editor, Recode

What does the next version of the newspaper look like? Print newspapers are going away. What’s going to replace them? Digital versions with pay walls? Specialty mobile apps? None of the above?
Peter Kafka / senior editor, Recode

Platform peril: Facebook has enormous clout when it comes to online distribution. Content companies have seen this movie before. What are the best strategies and tactics to deal with today’s 800-pound gorilla?
Edmund Lee / managing editor, Recode

Well, that was a shit idea: Learning from mistakes in content marketing Everyone knows that a company grows from its mistakes, and we’ve all made our fair share of fumbles over the years. Let’s try to predict the next mistakes to be made in the content marketing space – and avoid them.
Scott Lehr/ SVP and GM, Demand Media Content Solutions

Who’s going to run these things? The moguls running the biggest media companies want to stay as long as possible, but they will have to leave eventually. Who’s going to replace them? And who’s helping the execs at the insurgent companies learn how to manage?
Michele James / co-founder and CEO, and Roysi Erbes / co-founder and president, James & Co. Executive Search

Is the future of TV a TV? Will it be a smart TV? Or a dumb one, with a smart box? What do the answers mean for programmers and the rest of the TV Industrial Complex?
Walt Mossberg / co-founder, Recode, and Steve Shannon / GM, Content & Services, Roku, Inc.

What I’ve learned running a digital media startup: A little more than a year ago, Recode was a theoretical company. Now it’s real. Here’s what we thought would happen, and what really happened.
Kara Swisher / co-founder, Recode

The kids are alright, and very confusing: What social sites are teens using today? What will they use tomorrow? How can content companies adjust to a landscape that is changing every 18 months?
Kurt Wagner / associate editor, Recode

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