Get the most intimate access to the key players changing the face of media
Whether you work for a traditional media company fighting off disruption or head a tech startup that’s shaking up the way media is delivered, Code Media has the insights and inspiration you need to compete. Immerse yourself in the trends and topics shaping media today during this exclusive, two-day event. In candid onstage interviews, you’ll hear first-hand how entrepreneurs and execs are handling key challenges and opportunities. Before and after the interviews, you’ll have plenty of time to connect and engage with the people who have the know-how and contacts you need.
Chris Albrecht, President and CEO, Starz Entertainment Group
He transformed HBO into a worldwide original programming leader — and changed the television landscape in the process with hit series like Sex and the City and The Sopranos.
Marty Baron, Executive Editor, The Washington Post
He’s the Pulitzer Prize-winning editor portrayed in the movie “Spotlight,” about how The Boston Globe exposed the Catholic Church for concealing sexual abuse. Now helming The Washington Post, he’s one of the most relevant journalists of our time.
Jason Blum, Founder, Blumhouse Productions
An Academy Award-nominated producer, he has figured out how to make high-quality movies with micro budgets and big box office — and is pioneering a profitable new filmmaking model in the process.
Eddy Cue, SVP, Internet Software and Services, Apple
One of the most important people in media, he’s the man in charge of Apple’s moves in music, movies and TV . And now, he’s the one overseeing the company’s first steps as a content creator.
Ashley McCollum, General Manager, Tasty, BuzzFeed
She’s in charge of a simple but powerful idea —food recipe videos on Facebook— that has become the fastest-growing part of the digital publisher’s business in less than a year.
Courteney Monroe, CEO, National Geographic Global Networks, National Geographic Channel
She’s the woman steering an established brand as it builds out a rapidly growing TV business, which already reaches more than 500 million people worldwide.
Brian Robbins, Founder and CEO, AwesomenessTV
He turned a YouTube network into a multimedia powerhouse by figuring out how to create content for teens and millennials—and how to market to those elusive groups.
Dan Rose, VP, Partnerships, Facebook
He’s “the deal guy” who determines how Facebook will interact with everyone from newspaper publishers to TV networks, harvesting a huge share of digital ad dollars and changing the media landscape in the process.
Marcus Samuelsson, Chef and Owner, Red Rooster Harlem
The acclaimed chef behind Red Rooster Harlem, founder of FoodRepublic.com and the youngest person ever to receive a three-star review from The New York Times, he’s the driving force behind a growing multichannel food empire.
Philipp Schindler, SVP & Chief Business Officer, Google
Called by some “the (smiling) public face” of Google’s massive global advertising business, he also has a say in turning Google’s “moonshots” — such as artificial intelligence or virtual reality — into bona fide businesses.
Ben Silverman, Chairman and Co-CEO, Propagate Content
A longtime TV agent and executive, Silverman is now helping Apple get into original content business, by producing its first-ever TV show, “Planet of the Apps.”
Stacey Snider, Chairman and CEO, Twentieth Century Fox
She’s the savvy, longtime Hollywood veteran — DreamWorks, Universal, TriStar Pictures — who has touched just about every motion picture you can name, and has just taken the reins at one of today’s biggest and most successful movie studios.
Ben Thompson, Founder and Author, Stratechery
He’s the brains behind Silicon Valley’s must-read subscription newsletter, which sparks the conversations and page views influencing tech and media today.
Day 1 | February 13, 2017
Day 2 | February 14, 2017
Code Media Standard Registration—$3,000
Registration includes full access to Code Media onstage interviews, conference sessions, networking events and scheduled meal functions on February 13 & 14, 2017.
Who Should Attend
Code Media is an experience reserved for the key players in media, technology and advertising who are shaping the rapidly changing face of the industry. At this event, you’ll meet everyone from C-level executives from established media companies, to technology startup entrepreneurs creating content for the first time, to advertisers who are marketing consumer brands via new delivery channels. With plenty of time for networking, this is a unique opportunity to engage with the people changing how media is created, consumed and purchased. You won’t want to miss it.
Dive deep into a single timely theme with industry experts.
Come prepared to share your own ideas and experiences during these interactive 60-minute sessions.
Branded Content Is the New Normal Now: Time to Make It Work!
Mike Dyer, President and Publisher, The Daily Beast, and Rob Goldberg, CEO, Fresno
Moderated by Dan Frommer
Branded content — ads that double as “real” videos, stories and other things people want to see — is an old idea that has come back with a vengeance. Now every media company wants branded content, or says they want it. And many companies are finding that it’s harder to do than they thought. We’ll talk with people who are making these videos and stories work in the real world, and trade notes on how to make them work even better.
It’s 2017: Do You Know Where Your New Audience Is?
Beatriz Acevedo, President, MiTú Network
Philippe von Borries, co-CEO, Refinery29
Moj Mahdara, CEO, Beautycon
Moderated by Peter Kafka
You want to reach millennials, but don’t know how? Step one: Stop worrying about calling them “millennials,” and talk to the people who make a living finding these young audiences where they live — online, on their phones and in their social networks. We’ve got experts who have built media companies at scale by catering to young audiences. Come hear from them — and tell them what works for you, too.
PROGRAMMED BY MEDIALINK: The Power of Premium in Today’s Media Mix
Nikao Yang, EVP, Global Business Development & Marketing, AdColony
Pooja Midha, SVP, Digital Ad Sales & Operations at Disney ABC TV Group
Vikram Somaya, SVP, Global Data Officer, ESPN
Moderated by Devrie DeMarco, SVP, MediaLink
Few moments in advertising’s history have required a greater focus on quality over quantity than now. Because the world is distracted by the headlines churned out by fake news sites, delivered by technology that sacrifices relevance for speed, marketers’ desire for high-value inventory that’s rich with interactive experiences has never demanded a higher premium. Marketing chiefs are enduring a more complex set of challenges, but the ultimate question remains the same: How to capture an audience’s attention. This panel will demystify how to approach this timely issue.
PROGRAMMED BY MEDIALINK: Beyond the Screen: Exploring the Value of Virtual
Cosmo Scharf, Co-Founder & CXO, Mindshow
Patrick Meegan, Creative Director, Jaunt VR
Anthony Batt, Co-Founder and EVP, Wevr
Moderated by Neil Carty, SVP, Innovation Strategy, MediaLink
As VR and AR technologies continue to evolve, media companies and marketers alike are experimenting and seeking ways to understand how to incorporate them into their content mix. From immersive experiences to gaming and visual search, join this session featuring leaders who are carving out what the future of immersive content and devices will look like.
The Ritz-Carlton Laguna Niguel | One Ritz-Carlton Drive, Dana Point, California 92629 USA | Telephone: +1 (949) 240-2000
A celebrated icon along the California coast, today The Ritz-Carlton, Laguna Niguel boasts a newly re-imagined and modern vibe.
Perched timelessly atop a 150 foot bluff, above Salt Creek Beach with cascading views of the Pacific Ocean, the hotel is tailor-made for travelers who desire a playful approach to Laguna luxury. Discover a surfside retreat that awakens the senses with its unique beachfront setting and remarkable service heritage, located halfway between Los Angeles and San Diego, along the coast of Dana Point.
For driving directions to the Ritz Carlton, please click here.
Located along Dana Point, the Ritz Carlton, Laguna Niguel is halfway between Los Angeles and San Diego. The John Wayne/Orange County Airport is the closest; approximately 25 minutes north of Dana Point. The Ritz Carlton is also, 63 miles south of the Los Angeles International Airport and 44 miles south of the Long Beach Airport.
Taxi and sedan car services are readily available at all three commercial airports. One-way taxi fare from John Wayne/Orange County Airport will run approximately $65, plus gratuity and airport fees.
The Ritz Carlton recommends Resolute Transportation for sedan service. They can be reached at: 1.877.394.2660 or http://www.resolutelimo.com.
The Ritz Carlton can also assist with limousine, shuttle or executive van service. Contact the Resort directly at 949.240.2000 and ask for the concierge.
The southern California Coast enjoys a mild Mediterranean climate with over 300 days of sunshine per year. Winters are dry due to a semi-permanent high pressure system that sits in the Pacific Ocean and holds storm tracks well to the north. Warm air moving over the cool ocean in summer creates fog that moves in during the evening and early morning hours but almost always dissipates by midday.
The average year-round high temperature is 65°F (19°C) with temperatures ranging from high 40’s to mid 60’s in late January.
Code Media takes place at The Ritz-Carlton, Laguna Niguel. Built on a legacy of extraordinary service, the hotel is consistently ranked among the world’s premier travel destinations and this alluring Dana Point spot provides the perfect getaway for the discriminating guest.
A small block of rooms have been reserved at The Ritz-Carlton, Laguna Niguel for Code Media participants. The discounted rate is $295 and based on availability.
Once you have completed your registration, you can secure a reservation by calling 1.877.266.6065. Reference Code Media when booking.
Bleacher Report, the social voice of sports, creates and collaborates on the culture of sports for the next generation of fans. Its vision for making sports bigger than games has led to unmatched engagement on social media, where it consistently ranks as a top publisher. Bleacher Report also provides an industry-leading fan experience on mobile devices through Team Stream™, the top-rated smartphone and tablet app. Find Bleacher Report on the web at www.bleacherreport.com and on Instagram @BleacherReport. Bleacher Report is a division of Turner Sports.
Ericsson is the driving force behind the Networked Society – a world leader in communications technology and services. With approximately 115,000 professionals and customers in 180 countries, Ericsson combines global scale with technology and services leadership. Ericsson supports networks that connect more than 2.5 billion subscribers. Forty percent of the world’s mobile traffic is carried over Ericsson networks. Ericsson’s services, software and infrastructure – especially in mobility, broadband and the cloud– are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.
Learn more at www.ericsson.com.
Perfect Sense provides the technology platform and expert professional services needed to help companies build and deliver the digital experiences that they and their customers expect. Perfect Sense’s core technology, Brightspot, is a powerful digital experience platform that lets you quickly develop new digital products and revenue channels and deploy them 60 days faster than with other platforms. Brightspot is the fastest enterprise platform for developing digital products, and solutions built on Brightspot are easily customized and scale so they evolve with your business. More information is available at www.brightspot.com.
Verizon’s Digital Media Services is the industry’s only end-to-end platform to prepare, deliver, display and enable monetization of your online content. Our platform is the fastest, easiest and smartest way to OTT, helping you deliver TV-like quality experiences on every device at scale, worldwide. At the core of our platform are three unique services: the Uplynk Video Streaming service, the simplest way to stream linear, live and on-demand video to every device with a single workflow; the Edgecast Content Delivery Network service, our enterprise CDN, which features superior performance, smarter self-enablement tools, better security and excellent support features and capabilities; and the Volicon Media Intelligence service with industry-leading compliance, quality monitoring, ad verification, content clipping and OTT delivery in a single footprint within a broadcaster’s facility.
Learn more at https://www.verizondigitalmedia.com/
AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.4 billion users globally. With a mission to elevate the state of mobile advertising by focusing on the highest quality consumer experiences that deliver outcomes for brands and publishers on today’s primetime apps and sites, AdColony is trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers. Known for our exclusive Instant-Play™ HD video technology, proprietary rich media formats, our global performance advertising business and programmatic marketplace, and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives.
Learn more at AdColony.com.
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for delivering and monetizing video across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring and monetizing video across devices. Brightcove has thousands of customers in over 70 countries that rely on the company’s cloud solutions to successfully publish high-quality video experiences to audiences everywhere. To learn more, visit www.brightcove.com.
FreeWheel, a Comcast Company, is the industry’s most complete advertising management solution. Purpose built for the New TV ecosystem, we enable our collective client base across all key industry segments to manage and monetize their premium video inventory in the brand safe ways they require. Our leading technology, unmatched service and guidance, and collaborative advocacy power the advertising businesses of the largest media and entertainment companies in the world, including AOL, DIRECTV, Fox, NBC Universal, Turner Broadcasting System, and Viacom in the U.S., and MTG, Sky, Canal + and Channel 4 in Europe. Our offerings work in synchronized tandem to meet every aspect of our clients’ business needs across all screens, data sets, and monetization channels, while providing the full safety, compliance, and control the New TV ecosystem demands. FreeWheel Platform provides complete, end to end control of the advertising business across all screens and content types, enabling publishers to intelligently protect and monetize their most valuable assets. FreeWheel Markets provides our clients with automated and protected monetization across all transaction types, formats and screens. Based on a fair-trading process, it empowers video publishers to stay in control through safe markets and automation. Headquartered in San Mateo, with offices in New York, London, Paris, Beijing, and across the globe, FreeWheel stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information please visit www.freewheel.tv, and follow us on Twitter and LinkedIn.
NCTA – The Internet & Television Association is the principal trade association for the U.S. cable industry, representing cable operators that deliver advanced digital services to consumers and businesses throughout urban and rural America, and more than 200 cable program networks that produce TV’s most creative and popular shows. We represent innovators and creators building the world’s most powerful technology platform and creating exciting content and services that entertain, inform and inspire. We believe in a technology and entertainment future that will advance innovation, inspire creativity, unleash connectivity, and exceed consumer expectations for a wide range of high-quality services.
Learn more at www.ncta.com
Optimizely is the world’s leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience. The platform’s ease of use and speed of deployment empower organizations to create and run bold experiments that help them make data-driven decisions and grow faster. To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. To learn more, visit optimizely.com.
Digital Content Next (DCN) is the only trade organization dedicated to serving the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers. Comprised of some of the most trusted media brands, DCN produces proprietary research for its members and the public, creates public and private forums to explore and advance key issues that impact digital content brands, offers an influential voice that speaks for digital content companies in the press, with advertisers and policy makers, and works to educate the public at large on the importance of quality content brands. www.digitalcontentnext.org.
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To apply for a media credential for Code Media, please complete the application here. Only a small number of press passes are given out, and an application/submission does not guarantee a pass.
Media, Recording, & Photography Policy
Code Media is on the record for both journalistic and editorial purposes. Journalists may quote anything the speakers and executive producers say onstage in stories or blog posts. Interviews that occur offstage in the hallways or at social gatherings are subject to whatever ground rules are agreed upon between parties at the time of the interview.
Still photos, taken from your seats, are okay. We ask that you do not use flash so as not to distract or annoy the speakers or others in attendance. Do not stand or crouch in the aisles or near the stage, as this interferes with our official show photographer, whose photos will be posted online for use by members of the media.
Finally, video and audio recordings are strictly prohibited, as we consider the audio and video content of our stage to be copyrighted. Similarly, while we respect fair-use reprinting of short text quotes, we do consider full transcripts of the conference to be our intellectual property.
This policy applies to all conference attendees.