BE OUR GUEST AT CODE MEDIA IN HOLLYWOOD
We’re thrilled to offer you a complimentary VIP invitation to attend Code Media this fall in Hollywood. This exclusive invitation includes a complimentary registration to Code Media (a $2,550 value) and a special opportunity to attend our VIP dinner hosted by Recode’s Peter Kafka and Dentsu and attended by media and marketing executives like yourself. At the VIP Dinner, Kafka will interview Sarah Harden, CEO of Reese Witherspoon’s production company, Hello Sunshine.
Media and technology companies used to be in separate lanes. Not anymore: Apple and Amazon are now competing directly with Disney and Comcast; Facebook and Google dominate the ad business; and Spotify is both boosting and unnerving the big music labels. And all of this is getting reshuffled, seemingly every day.
That’s why Recode’s Peter Kafka and Kara Swisher host Code Media each year. At this two-day conference, they examine big-picture trends — and what they mean for the entire media ecosystem. This is your opportunity to hear from the most important people in tech, TV, print, digital, and marketing. We’ll discuss:
- What’s next for digital media companies
- Fake news, virality, and public trust
- Who’s buying who and why it matters
- Content creation and distribution in the shadow of big tech
- Hollywood 2.0
- Where your marketing budget should be going
This year, Code Media is moving to Hollywood — where it’s all happening. You’ll have the opportunity to participate in new On-Location Experiences throughout Los Angeles and engage firsthand with the most interesting companies in media and tech.
If you work in media, tech, advertising, or entertainment, you need to be there.
DINNER AT KALI
You’re cordially invited to an intimate VIP dinner for media and marketing executives co-hosted by Recode and Dentsu at chef Kevin Meehan’s restaurant, Kali. Named one of the Eater 38 and recently added to the Michelin list, Kali has been generating buzz for a refreshing take on contemporary Californian cuisine. With its chic, minimalist aesthetic and intense focus on seasonal flavors, the Code Media VIP Dinner is your opportunity to connect with fellow VP+ marketing executives in an intimate setting while tasting the best that Los Angeles has to offer.
Monday, November 18, 2019
Tuesday, November 19, 2019
Tuesday, November 19
On Day Two, Power Lunches are your chance to convene in small groups around shared interests and dive deeper into the most important topics facing media companies today.
Winning in a Multichannel World
Presented by Chorus by Vox Media
For the contemporary media company, having a multichannel strategy in place is no longer just a nice-to-have — it’s a need-to-have. From legacy print publications entering the narrative podcast space to digitally native companies creating Netflix shows from social series, programming and monetizing content across platforms is now table stakes. In this panel, we’ll hear from print, broadcast, and digitally native companies who are thriving in our new multichannel world about how the right approach can help promote a brand, capture an audience, and activate new revenue streams. Leaders from these companies will go deep into strategic questions such as: how to balance investment in owned and operated properties with third-party platforms, how to transition operations from a single-purpose content creation mindset to approach every story as a multichannel opportunity, and which platforms they are bullish and bearish on as media and organizations adapt to a new status quo.
- Ezra Kucharz, Chief Business Officer, DraftKings
- Rebecca Grossman-Cohen, Vice President, Platform Strategy and Partnerships, The New York Times
- Nathalie Bordes, Senior Vice President, Data and Insights, CBS Interactive
- Moderator: Trei Brundrett, Chief Operating Officer, Vox Media
How Tech Is Pushing the Boundaries of Content Creation
Presented by Intel
The world of content creation is thriving and demand for the computing power creators need to build their worlds — 3D, 8K video, CGI, and more — is growing exponentially. Increasingly affordable computing power is enabling creators to bring their visions to life and deliver immersive experiences to their audience. Join Intel’s Frank Soqui for an interactive panel discussion on how rapidly evolving technology is fueling a new paradigm of content creation. He’ll be joined by fellow panelists: feature film editor and post-production expert Vashi Nedomansky, ACE, who edited the first native 6K feature film, and Bob Johnson with Teradici, which develops the cloud infrastructure necessary for companies like DNEG (Double Negative) to build increasingly intricate virtual worlds. They’ll discuss how increased computing capabilities are fueling a new paradigm of content creation, expanding creators’ ability to tell new stories and collaborate with each other, and pushing the boundaries of what’s possible.
- Frank Soqui, Vice President and General Manager, Client Computing Group, Intel
- Vashi Nedomansky, ACE, Co-founder, VashiVisuals
- Bob Johnson, Vice President, Business Development, Teradici
- Moderator: Rani Molla, Data Reporter, Recode
Media M&A: Opportunities, Challenges, and What’s Next
The giant media mergers are in process — Disney-Fox, CBS-Viacom, Discovery-Scripps — but consolidation keeps coming at a breakneck pace. In just the last six months, brands such as Refinery29, PopSugar, New York Media, and Food52 have all been acquired, and the M&A market shows no signs of slowing down. In this panel, we’ll address how media executives should approach the challenges and opportunities that come with these mergers, from integrating company cultures and consolidating core operations to strategizing about which acquisitions make sense and navigating a successful deal.
- Jason Rapp, Co-founder and Partner, Whisper Advisors
- Michael Kassan, Chairman and CEO, MediaLink
- Sheila Spence, Vice President, Corporate Development, Spotify
- Moderator: Teddy Schleifer, Senior Reporter, Finance and Influence, Recode
6121 Sunset Blvd
Los Angeles, CA 90028
To apply for a media credential for Code Media, please complete the application here. There are only a small number of press passes given out and an application/submission does not guarantee a pass.
Media, Recording, and Photography Policy
The Code Media stage is on the record for journalistic and editorial purposes. Journalists may quote anything the speakers and executive producers say onstage in stories or blog posts. Interviews that occur offstage in the hallways or at social gatherings are subject to whatever ground rules are agreed upon between parties at the time of the interview.
Still photos, taken from your seats, are okay. We ask that you do not use flash so as not to distract or annoy the speakers or others in attendance. Do not stand or crouch in the aisles or near the stage, as this interferes with our official show photographer, whose photos will be posted online for use by members of the media.
Finally, video and audio recordings are strictly prohibited, as we consider the audio and video content of our stage to be copyrighted. Similarly, while we respect fair-use reprinting of short text quotes, we do consider full transcripts of the conference to be our intellectual property.
This policy applies to all conference attendees.
Part of Dentsu Inc., Dentsu Aegis Network is made up of 10 global network brands — Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum — and is supported by its specialist/multimarket brands. Dentsu Aegis Network is innovating the way brands are built for its clients through its best-in-class expertise and capabilities in media, digital, and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists. www.dentsuaegisnetwork.com