Media and technology companies used to be in separate lanes. Not anymore: Apple and Amazon are now competing directly with Disney and Comcast; Facebook and Google dominate the ad business; and Spotify is both boosting and unnerving the big music labels. And all of this is getting reshuffled, seemingly every day.
That’s why Recode’s Peter Kafka and Kara Swisher host Code Media each year. At this two-day conference, they examine big-picture trends — and what they mean for the entire media ecosystem. This is your opportunity to hear from the most important people in tech, TV, print, digital, and marketing. We’ll discuss:
- What’s next for digital media companies: Still reeling from major layoffs, digital media startups are rethinking their core business models and seeking diverse revenue streams in affiliate marketing, audio, and subscription.
- Fake news, virality, and public trust: An honest look at the spread of fake news, efforts to combat it, and the responsibility of tech and media companies.
- Who’s buying who and why it matters: AT&T/Time Warner, Disney/Fox, Meredith/Time, Inc. — major media acquisitions are reshaping the landscape as legacy companies compete with big tech.
- Content creation and distribution in the shadow of big tech: How Amazon, Netflix, and Apple are changing the content creation and distribution strategies of studios.
- Hollywood 2.0: Emerging studios like A24, Blumhouse, and Annapurna are changing what it means to fund entertainment, while YouTube is giving talent the opportunity to build an audience without ever attending an audition.
- Where your marketing budget should be going: Marketers have more options to reach consumers than ever before. The smartest ones are marketing efficiently across programmatic, video, social, advanced TV, influencers, and more.
This year, Code Media is moving to Hollywood — where it’s all happening. You’ll have the opportunity to participate in new On-Location Experiences throughout Los Angeles and engage firsthand with the most interesting companies in media and tech.
If you work in media, tech, advertising, or entertainment, you need to be there.
Monday, November 18, 2019
Tuesday, November 19, 2019
Tuesday, November 19
On Day Two, Power Lunches are your chance to convene in small groups around shared interests and dive deeper into the most important topics facing media companies today.
Winning in a Multichannel World
Presented by Chorus by Vox Media
For the contemporary media company, having a multichannel strategy in place is no longer just a nice-to-have — it’s a need-to-have. From legacy print publications entering the narrative podcast space to digitally native companies creating Netflix shows from social series, programming and monetizing content across platforms is now table stakes. In this panel, we’ll hear from print, broadcast, and digitally native companies who are thriving in our new multichannel world about how the right approach can help promote a brand, capture an audience, and activate new revenue streams. Leaders from these companies will go deep into strategic questions such as: how to balance investment in owned and operated properties with third-party platforms, how to transition operations from a single-purpose content creation mindset to approach every story as a multichannel opportunity, and which platforms they are bullish and bearish on as media and organizations adapt to a new status quo.
- Ezra Kucharz, Chief Business Officer, DraftKings
- Rebecca Grossman-Cohen, Vice President, Platform Strategy and Partnerships, The New York Times
- Nathalie Bordes, Senior Vice President, Data and Insights, CBS Interactive
- Moderator: Trei Brundrett, Chief Operating Officer, Vox Media
How Tech Is Pushing the Boundaries of Content Creation
Presented by Intel
The world of content creation is thriving and demand for the computing power creators need to build their worlds — 3D, 8K video, CGI, and more — is growing exponentially. Increasingly affordable computing power is enabling creators to bring their visions to life and deliver immersive experiences to their audience. Join Intel’s Frank Soqui for an interactive panel discussion on how rapidly evolving technology is fueling a new paradigm of content creation. He’ll be joined by fellow panelists: feature film editor and post-production expert Vashi Nedomansky, ACE, who edited the first native 6K feature film, and Bob Johnson with Teradici, which develops the cloud infrastructure necessary for companies like DNEG (Double Negative) to build increasingly intricate virtual worlds. They’ll discuss how increased computing capabilities are fueling a new paradigm of content creation, expanding creators’ ability to tell new stories and collaborate with each other, and pushing the boundaries of what’s possible.
- Frank Soqui, Vice President and General Manager, Client Computing Group, Intel
- Vashi Nedomansky, ACE, Co-founder, VashiVisuals
- Bob Johnson, Vice President, Business Development, Teradici
- Moderator: Rani Molla, Data Reporter, Recode
Media M&A: Opportunities, Challenges, and What’s Next
The giant media mergers are in process — Disney-Fox, CBS-Viacom, Discovery-Scripps — but consolidation keeps coming at a breakneck pace. In just the last six months, brands such as Refinery29, PopSugar, New York Media, and Food52 have all been acquired, and the M&A market shows no signs of slowing down. In this panel, we’ll address how media executives should approach the challenges and opportunities that come with these mergers, from integrating company cultures and consolidating core operations to strategizing about which acquisitions make sense and navigating a successful deal.
- Jason Rapp, Co-founder and Partner, Whisper Advisors
- Michael Kassan, Chairman and CEO, MediaLink
- Sheila Spence, Vice President, Corporate Development, Spotify
- Moderator: Teddy Schleifer, Senior Reporter, Finance and Influence, Recode
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Part of Dentsu Inc., Dentsu Aegis Network is made up of 10 global network brands — Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum — and is supported by its specialist/multimarket brands. Dentsu Aegis Network is innovating the way brands are built for its clients through its best-in-class expertise and capabilities in media, digital, and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists. www.dentsuaegisnetwork.com
Intel, a leader in the technology industry, is shaping the data-centric future with computing and communications technology that is the foundation of the world’s innovations. The company’s engineering expertise is helping address the world’s greatest challenges as well as helping secure, power, and connect billions of devices and the infrastructure of the smart, connected world — from the cloud to the network to the edge and everything in between.
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WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, Warner Bros., TNT, TBS, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies, and others.