Media and technology companies used to be in separate lanes. Not anymore: Apple and Amazon are now competing directly with Disney and Comcast; Facebook and Google dominate the ad business; and Spotify is both boosting and unnerving the big music labels. And all of this is getting reshuffled, seemingly every day.
That’s why Recode’s Peter Kafka and Kara Swisher host Code Media each year. At this two-day conference, they examine big-picture trends — and what they mean for the entire media ecosystem. This is your opportunity to hear from the most important people in tech, TV, print, digital, and marketing. We’ll discuss:
- What’s next for digital media companies: Still reeling from major layoffs, digital media startups are rethinking their core business models and seeking diverse revenue streams in affiliate marketing, audio, and subscription.
- Fake news, virality, and public trust: An honest look at the spread of fake news, efforts to combat it, and the responsibility of tech and media companies.
- Who’s buying who and why it matters: AT&T/Time Warner, Disney/Fox, Meredith/Time, Inc. — major media acquisitions are reshaping the landscape as legacy companies compete with big tech.
- Content creation and distribution in the shadow of big tech: How Amazon, Netflix, and Apple are changing the content creation and distribution strategies of studios.
- Hollywood 2.0: Emerging studios like A24, Blumhouse, and Annapurna are changing what it means to fund entertainment, while YouTube is giving talent the opportunity to build an audience without ever attending an audition.
- Where your marketing budget should be going: Marketers have more options to reach consumers than ever before. The smartest ones are marketing efficiently across programmatic, video, social, advanced TV, influencers, and more.
This year, Code Media is moving to Hollywood — where it’s all happening. You’ll have the opportunity to participate in new On-Location Experiences throughout Los Angeles and engage firsthand with the most interesting companies in media and tech.
If you work in media, tech, advertising, or entertainment, you need to be there.
Monday, November 18, 2019
Tuesday, November 19, 2019
Tuesday, November 19
On Day Two, Power Lunches are your chance to convene in small groups around shared interests and dive deeper into the most important topics facing media companies today.
Winning in a Multichannel World
Presented by Chorus by Vox Media
For the contemporary media company, having a multichannel strategy in place is no longer just a nice-to-have — it’s a need-to-have. From legacy print publications entering the narrative podcast space to digitally native companies creating Netflix shows from social series, programming and monetizing content across platforms is now table stakes. In this panel, we’ll hear from print, broadcast, and digitally native companies who are thriving in our new multichannel world about how the right approach can help promote a brand, capture an audience, and activate new revenue streams. Leaders from these companies will go deep into strategic questions such as: How to balance investment in owned and operated properties with third-party platforms; how to transition operations from a single-purpose content creation mindset to approach every story as a multichannel opportunity; and which platforms they are bullish and bearish on as media and organizations adapt to a new status quo.
- Ezra Kucharz, Chief Business Officer, DraftKings
- Rebecca Grossman-Cohen, Vice President, Platform Strategy and Partnerships, The New York Times
- Moderator: Trei Brundrett, Chief Operating Officer, Vox Media
How Tech Is Pushing the Boundaries of Content Creation
Presented by Intel
The world of content creation is thriving and demand for the computing power creators need to build their worlds — 3D, 8K video, CGI, and more — is growing exponentially. Increasingly affordable computing power is enabling creators to bring their visions to life and deliver immersive experiences to their audience. Join Frank Soqui, vice president of Intel’s Client Computing Group, and feature film editor and post-production expert Vashi Nedomansky, ACE — who edited the first native 6k feature film — for an interactive conversation around how the rapidly evolving technology is fueling a new paradigm of content creation, expanding creators’ ability to tell new stories, and pushing the boundaries of what’s possible.
- Frank Soqui, Vice President and General Manager, Client Computing Group, Intel
- Vashi Nedomansky, ACE, Co-founder, VashiVisuals
- Moderator: Rani Molla, Data Reporter, Recode
Media M&A: Opportunities, Challenges, and What’s Next
The giant media mergers are in process — Disney-Fox, CBS-Viacom, Discovery-Scripps — but consolidation keeps coming at a breakneck pace. In just the last six months, brands such as Refinery29, PopSugar, New York Media, and Food52 have all been acquired, and the M&A market shows no signs of slowing down. In this panel, we’ll address how media executives should approach the challenges and opportunities that come with these mergers, from integrating company cultures and consolidating core operations to strategizing about which acquisitions make sense and navigating a successful deal.
- Jason Rapp, Co-founder and Partner, Whisper Advisors
- Michael Kassan, Chairman and CEO, MediaLink
- Sheila Spence, Vice President, Corporate Development, Spotify
- Moderator: Teddy Schleifer, Senior Reporter, Finance and Influence, Recode
6121 Sunset Blvd
Los Angeles, CA 90028
To apply for a media credential for Code Media, please complete the application here. There are only a small number of press passes given out and an application/submission does not guarantee a pass.
Media, Recording, and Photography Policy
The Code Media stage is on the record for journalistic and editorial purposes. Journalists may quote anything the speakers and executive producers say onstage in stories or blog posts. Interviews that occur offstage in the hallways or at social gatherings are subject to whatever ground rules are agreed upon between parties at the time of the interview.
Still photos, taken from your seats, are okay. We ask that you do not use flash so as not to distract or annoy the speakers or others in attendance. Do not stand or crouch in the aisles or near the stage, as this interferes with our official show photographer, whose photos will be posted online for use by members of the media.
Finally, video and audio recordings are strictly prohibited, as we consider the audio and video content of our stage to be copyrighted. Similarly, while we respect fair-use reprinting of short text quotes, we do consider full transcripts of the conference to be our intellectual property.
This policy applies to all conference attendees.
Part of Dentsu Inc., Dentsu Aegis Network is made up of 10 global network brands — Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum — and is supported by its specialist/multimarket brands. Dentsu Aegis Network is innovating the way brands are built for its clients through its best-in-class expertise and capabilities in media, digital, and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists. www.dentsuaegisnetwork.com
Intel, a leader in the technology industry, is shaping the data-centric future with computing and communications technology that is the foundation of the world’s innovations. The company’s engineering expertise is helping address the world’s greatest challenges as well as helping secure, power, and connect billions of devices and the infrastructure of the smart, connected world — from the cloud to the network to the edge and everything in between.
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WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, Warner Bros., TNT, TBS, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies, and others.